In preparation for a new product launch, Verizon worked with Survata to activate insights by directly on-boarding personas. Survata leveraged Verizon’s preferred segments (typing tool) to understand which marketing message resonates with each persona and programmatically deliver the winning message to those personas.
Use Survata’s Brand Intelligence Platform to:
- Conduct Creative Tests
- Build seed audiences
- Identify 15MM target consumers per segment to activate on your DSP