THE REVOLUTION OF ACTIVATING INSIGHTS VIA PROGRAMMATIC AUDIENCES

Webinar Recording

In preparation for a new product launch, Verizon worked with Survata to activate insights by directly on-boarding personas. Survata leveraged Verizon’s preferred segments (typing tool) to understand which marketing message resonates with each persona and programmatically deliver the winning message to those  personas.

Use Survata’s Brand Intelligence Platform to:

  1. Conduct Creative Tests
  2. Build seed audiences
  3.  Identify 15MM target consumers per segment to activate on your DSP
These precise, custom, digital marketing segments were pushed to Verizon’s DSP and made available for immediate use on their digital marketing campaigns.




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