Optimizing Media Targeting Strategy

Case Study

Learn how AKQA uses Survata's brand measurement technology and real-time data insights for its client, the category-leading drain cleaner brand, to:

  1. Understand how ad campaigns are impacting brand metrics

  2. Obtain actionable brand insights to make necessary changes in the existing plan and media strategy

  3. Assess changes in consumer preferences, habits, and buying behavior

  4. Optimize media targeting strategy mid-campaign

  5. Interpret the purchase intent of the targeted audiences

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