survata-cpg-concept-testing-case-study

 

CASE STUDY CONTENTS

A leading CPG company wanted to conduct ad concept testing directed toward urban millennials. Survata helped test multiple concepts variations targeted at the exact demographics highlighted in their media plan. 

  • Learn about Survata's monadic testing solution for testing multiple ads
  • See how Survata was able to get fast insights before the campaign launched
  • How the client implemented the results to run the optimal ad concepts.