How Much Brand Awareness Lift Should I Expect From My Campaigns?


Is my campaign performing well? How can I tell if my brand lift is considered good? How much do ad campaigns drive brand outcomes like awareness? These are commonly asked questions Survata has set out to answer in a series of studies across hundreds of brand campaigns.


Survata’s first study of the series—exploring the effects of baseline awareness on typical lift in awareness driven by a brand campaign—turned up some surprising results.

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