What You'll Get:
Leading advertisers don’t just measure brand lift, they use it to optimize in-flight campaigns. Old models of measuring campaigns valued clicks and impressions over brand impact, and brand impact data was only available post-campaign. Today, advertisers demand brand lift data that can be used to optimize in-flight campaigns, increasing the impact of their budget.
- Understand the role of speed, scale, quality, and granularity in brand lift studies
- Learn the requirements for brand lift data used for optimization
Learn about the opportunities of integrating DMPs & Viewability Partners with Brand Lift Studies