Leading advertisers don’t just measure brand lift, they use it to optimize in-flight campaigns. Old models of measuring campaigns valued clicks and impressions over brand impact, and brand impact data was only available post-campaign. Today, advertisers have access to brand lift data that can be used to optimize campaigns in real-time.
This eGuide covers:
- The role of speed, scale, quality, and granularity in brand lift studies
- The requirements for brand lift data used for optimization
- The opportunities of integrating DMPs & Viewability Partners with Brand Lift Studies