What You'll Get: 

Leading advertisers don’t just measure brand lift, they use it to optimize in-flight campaigns. Old models of measuring campaigns valued clicks and impressions over brand impact, and brand impact data was only available post-campaign. Today, advertisers demand brand lift data that can be used to optimize in-flight campaigns, increasing the impact of their budget. 

You'll learn:

  • Understand the role of speed, scale, quality, and granularity in brand lift studies
  • Learn the requirements for brand lift data used for optimization
  • Learn about the opportunities of integrating DMPs & Viewability Partners with Brand Lift Studies

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