Incremental Brand Lift

Recent surges in ad fraud lawsuits highlight how attribution models put brands at risk of ad fraud. Watch Survata’s keynote presentation at Advertising Research Foundation (ARF) to learn:

  • Why attribution models, by design, inherently incentivize fraud
  • How to protect your brand from attribution liability with incremental brand lift measurement
  • What incremental brand lift measurement is, why it matters, and how to do it
ARF Recording (1)