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INSIGHTS SUMMARY:

NIKE AD WITH COLIN KAEPERNICK

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INSIGHTS SHEET CONTENTS

Survata conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Results are broken down by age, political ideology, and ethic groups.

© 2018 Survata, Inc.