Masters of Brand Measurement

Survata's October 2019 Masters of Brand Measurement event featured execs from Carat, Essence, Horizon Media, Merkle, & Viacom sharing insights on causal brand lift measurement, brand optimization, anti-tracking impact on ad targeting, and cross platform measurement.

Hear our esteemed Masters of Brand Measurement reveal their insights.

  • Beth Coleman, SVP Marketing and Partner Insights at Viacom

  • Donna Eddington, VP of Analytics at Horizon Media 

  • Andy Fisher, Global Head of M1 Advanced TV at Merkle

  • TS Kelly, SVP, Head of Impact at Carat

  • Tiphaine Tarhan, SVP & Head of Analytics, North America at Essence

Watch Recording