Insights Sheet Contents:
Survata conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category.
Survata interviewed 1,001 online respondents between November 16 and 19, 2018. The study was conducted within the United States and consisted of an approximately nationally representative audience of those 18+ years old. The margin of error for this study at a 95% confidence level is 3%.