Watch Survata's Chief Customer Officer, Dyna Boen, and Drinkworks' Director of Consumer Insights, Jessica Bolger, copresent at The Market Research Event (TMRE).
Learn why Drinkworks partnered with Survata to plan their product launch strategy. Find out how Survata helped Drinkworks:
- Test creative messaging by segment
- Create digital audiences segmented by state
- Deliver preferred messages to each segment