Causal measurement, without proper deconfounding, is either incorrect or inconclusive. What was once best-in-class deconfounding, before the digital age of advertisement, no longer suffices.
Don’t measure ad effectiveness with legacy ad measurement techniques - instead, feel more confident in the results you use to make brand marketing decisions by learning:
- How to identify best-in-class deconfounding
- Consequences of inadequate deconfounding
- What valid study setup looks like in practice