World-Class Deconfounding


Causal measurement, without proper deconfounding, is either incorrect or inconclusive. What was once best-in-class deconfounding, before the digital age of advertisement, no longer suffices.

Don’t measure ad effectiveness with legacy ad measurement techniques - instead, feel more confident in the results you use to make brand marketing decisions by learning:

  • How to identify best-in-class deconfounding
  • Consequences of inadequate deconfounding
  • What valid study setup looks like in practice

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